Florida takes on AI deepfakes with ‘Brooke’s Law,’ now in effect statewide

Florida Gov. Ron DeSantis, center, signed four bills into law yesterday, including ‘Brooke’s Law,’ which requires online platforms to create a process to take down harmful explicit AI deepfake images.

June 11, 2025 Florida state Gov. Ron DeSantis (R) yesterday signed a bill into law designed to crack down on deepfake images and videos.

State Sen. Alexis Calatayud (R-Miami-Dade) sponsored HB 1161, known as Brooke’s Law, which would mandate that internet and social media platforms establish and promote policies to remove deepfake material after a victim has been identified.

Under the new law, digital platform companies will be required to create a system for victims to report deepfakes to them, and establish an internal review process to confirm the allegation and take the images down within 48 hours.

harm to minors inspired the law

Brooke’s Law was named for Brooke Curry, the teenage daughter of former Jacksonville Mayor Lenny Curry. Brooke Curry’s image was used without her consent and altered using artificial intelligence into sexually explicit content. It happened in July 2023, when Curry was a high school junior.

“A boy I didn’t know used AI to generate a fake nude photo of me and posted it to his Snapchat story,” she told Florida Politics. The picture was “spreading like wildfire,” Curry said. “It surfaced on multiple platforms, and I didn’t have the option of going to the platform to have it taken down, so it had been up for hours on end, which is why I think it’s very important for people who are going through this to be able to take charge and have the platform take it down.”

how the new law works

The new law, which is effective immediately, includes these requirements placed upon a website, online service, app, or mobile platform that serves the public in Florida:

• No later than December 31, 2025, the covered platform must establish a process whereby an identifiable person or an authorized person acting on behalf of such person may:

  1. Notify the covered platform of an altered sexual depiction published on the platform which
  includes a depiction of the identifiable person and was published without the consent of the
  identifiable person; and

2. Submit a request for the covered platform to remove such altered sexual depiction.

• A notification and request for removal of an altered sexual depiction submitted must include, in writing:

1. A physical or electronic signature of the identifiable person or authorized person.

2. An identification of and information reasonably sufficient for the covered platform
to locate the altered sexual depiction of the identifiable person.

3. A brief statement that the identifiable person has a good faith belief that any altered
sexual depiction is not consensual, including any relevant information for the
platform to determine the altered sexual depiction was published without the consent
of the identifiable person.

4. Information sufficient to enable the platform to contact the identifiable person.

• A covered platform must provide on its website a clear and conspicuous notice of the removal process.

• A covered platform has 48 hours upon receipt of a valid removal request to remove the deepfake; and make reasonable efforts to identify and remove any identical copies of the deepfake.

• Failure to reasonably comply with the notice and removal obligations of Brooke’s Law will be treated as a an 90 unfair or a deceptive act or practice under the Florida Unfair Trade and Deceptive Practices Act.

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